Project Highlights
Promoting the camp required different skillsets and new ways to reach our incoming juniors.
My contributions focused on these two key areas:
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Portrait and Event Photography
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Social Media Management
1. Portrait and Event Photography
In keeping with the theme of our camp, we sought out places that best portray each committee for the photoshoot. We toned down on the saturation and added cooler hues to create a classy atmosphere.
Senior Main Committee @ Gardens by the Bay
Game Masters @ Marina Bay Sands
Group Leaders @ National Stadium
Our goal was to capture the excitement and fun at our events, focusing on increasing vibrancy and reducing highlights to breathe life into the photos.
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2. Social Media Management
Our main social media channels were Facebook and Instagram, with most of our target audience coming from Instagram.
Drawing inspiration from Instagram stories and story templates which were on the rise during this period, I implemented a three-pronged approach to drive engagement and participation among the committee, seniors and incoming freshmen.
1. Instagram Stories
We used the stories feature to create different content messages, posting three times a week, three months prior to the camp.
Save The Date
Introduction to NUEVE
Quotes from Kingsman movies
CTA Messaging to direct users to our Instagram page
2. Story Templates
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Our goal was to introduce seniors the freshmen will be meeting at the camp, namely the Executive Committee (called SMCs), the Game Masters (called ACPs), and the group leaders (called ACGLs). To increase their exposure and for the freshmen to get to know them better, we created story templates and asked each senior to provide answers to icebreaker questions.
Introduction
Self-Portrait with Camp Theme
Profile Template (SMCs)
Profile Template (ACPs)
Profile Template (ACGLs)
Aside from profile templates, we also created fun templates for anyone to use and post on their story, so as to encourage participation.
3. Story Highlights
We grouped the stories (camp information, seniors' profiles, templates) into respective story highlights, so that users who go into our Instagram page for the first time can easily access the stories content and learn more about the camp as well as the seniors they will meet and interact with.
Outcome
As a result of constant engagement with seniors and incoming freshmen, we were able to boost our Instagram followers from 86 to over 250 in a span of 2 months.
We also received positive feedback from current students and incoming freshmen, stating that the camp's social media presence helped to create a sense of belonging and familiarity between the seniors and juniors.
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The strategy has since then been implemented into the following year's orientation camp, which uses more dynamic elements as Instagram stories continued to release more advanced features.